- Published: Thursday, 16 November 2017 21:26
“I don’t have any chargebacks right now, why should I spend the money to add EMV processing?”
Anyone selling an EMV solution has undoubtedly heard a similar sentiment from merchants. While EMV chargebacks are certainly happening to merchants in every industry, businesses with average transactions of around $25.00 are benefiting from a protection that Visa® put in place in July 2016 with American Express® following suit in August 2016. However these same protections are set to expire in April 2018 and there will no longer be a safety net in place for these merchants.