- Published: Thursday, 14 December 2017 21:26
Identifying the Challenge
As the issuance of EMV chip cards became prevalent in the United States, Baja Fresh Mexican Grill franchisee owner Vijay M., was concerned about the increase in EMV related chargebacks which was starting to threaten his bottom line. Since Vijay did not have an EMV chip card solution in place, the new rules around accepting chip cards meant he would continue to lose all EMV related chargebacks without a chance to appeal. Vijay worried about accepting card payments for large takeout orders and parties for fear of EMV related chargebacks.